Videoconferencing and video calling cause increased demand for plastic surgery
In addition to video calls, experts point out that the use of masks and home office also contributed to the increase in plastic surgeries.
Search for plastic surgery increased considerably during and post the COVID-19 pandemic. And one of the explanations for this may be the videoconferencing. With the end of face-to-face activities, many companies saw video calling apps as an alternative to maintaining meetings during the pandemic. With that, people stopped paying attention to the faces of colleagues to look at their own face during video calls.
The apps became a kind of mirror and many did not like the reflected image. People began to pay attention to details of the face such as expression lines, the shape of the nose and eyelids, for example. In fact, experts are calling the increase in demand for plastic surgery a “effect zoom boom".
“We are not used to seeing ourselves while in conversation with others, so people are paying attention to their facial movements and features while speaking.”
Jason Champagne, plastic surgeon in Beverly Hills, California.
But it's not just the fact that people are paying attention to their faces during meetings that is increasing the demand for aesthetic procedures, many are taking advantage of the home office, social isolation and the use of masks to perform plastic surgery. Thus, they can recover from the postoperative period without drawing too much attention.